The Big M
A very concise description of marketing and how it can have a valuable impact on product in ways that can be forecast and measured. Marketing Value Chain from Nilofer Merchant
Published works and press
Is Your Small Business Taking Mobile Security Seriously?
WSJ: Will the New BlackBerry Win Back Corporate Customers?
Do I Need Antivirus Software on My Smartphone?![[CIO Review] Overcoming the ‘M-Gap’ by Embracing Complete Enterprise Mobility](https://enterprise-mobility.cioreview.com/Rank_subcat_images/ekxrdentermobil200.jpg "With the new innovation possibilities, came increased infrastructure management demand, creating the “M-Gap”–the obstacle enterprises face when infrastructure issues that interfere with their ability to innovate")
[CIO Review] Overcoming the ‘M-Gap’ by Embracing Complete Enterprise Mobility
Small Businesses Are Targets Too: Staying Safe From Cyberattacks- GEMA and RIM
TechRepublic: Mobility is much bigger and faster than the internet revolution, says Vox Mobile CSO