The Big M
A very concise description of marketing and how it can have a valuable impact on product in ways that can be forecast and measured. Marketing Value Chain from Nilofer Merchant
Published works and press
![[CIO Review] Overcoming the ‘M-Gap’ by Embracing Complete Enterprise Mobility](https://enterprise-mobility.cioreview.com/Rank_subcat_images/ekxrdentermobil200.jpg "With the new innovation possibilities, came increased infrastructure management demand, creating the “M-Gap”–the obstacle enterprises face when infrastructure issues that interfere with their ability to innovate")
[CIO Review] Overcoming the ‘M-Gap’ by Embracing Complete Enterprise Mobility- GEMA and RIM
WSJ: Will the New BlackBerry Win Back Corporate Customers?
Is Your Small Business Taking Mobile Security Seriously?
Small Businesses Are Targets Too: Staying Safe From Cyberattacks
Do I Need Antivirus Software on My Smartphone?
TechRepublic: Mobility is much bigger and faster than the internet revolution, says Vox Mobile CSO