Cleveland, OH 44122
+1.216.849.9963
jim@gobuzzgo.com

Category: GoBuzzGo Media

Progress on all Fronts!

How to hire a small staff

Jim Collins has offered me no end of simple ways to describe complex issues to my consulting clients.  His book are full of solid wisdom. I’m sure his next book will be no different, but for the moment I’m all about this article in the NYT about his methods.  Genius – especially his hiring protocol.…
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Episode 1: Censorship

  This episode fist aired on KNDD, The End 107.7 in Seattle, WA in January 1997. There are maybe a half dozen clear historical gaffes, but otherwise the show is absolutely evergreen. There is an inherent conflict between order and freedom. While we hold our government responsible for maintaining order and insuring our safety we…
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Predictably Irrational

I find research in human behavior fascinating and constantly applicable to both the BizDevGuy consulting business but also to how I advise our clients.  Marketing, business planning and human resources are complex, if not tricky, because our models and understanding of human motivations and behaviors are, for the most part too simple or sometimes dead…
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Manage your energy for a 20% benefit

As a long-time reader of Harvard Business Review, I have come to appreciate the wide range of material and approaches the editors present.  This recent article outlining a controlled experiment at Wachovia Bank provides great insight into the ways that traditional business practices can be combined with physical and mental health practices to achieve real,…
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Let’s learn again the Laggards Lose Out

Municipal WiFi was a good idea in 2000 and should have been approached as infrastructure to enable business as opposed to a business itself. This is an example of how capitalism impedes progress and development. If government had stepped in at the right time we would have been fully wired already with lots of opportunity…
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No Talent Shortage, Just Talent Recognition Shortage

I predict the next revolution in business productivity will bein the HR department. Very few coompanies that I’ve touched over the years (and it’s a lot) do an even resonable job of understanding what they really want or need in a hire and then finding it. “who you know” is still, by far the most…
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COLLOQUY – Customer Loyalty, Rewards, and Retention

Sometimes you are involved with a product so engaging to so many people that customers find you and become dedicated to you on their own. From my experience, this requires a magic mixture of product design brand identity that satisfies all aspects of the customers’ pleasure centers (solves a problem well, I identify with the…
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Direct Magazine

We spend a lot of time learning new technologies and then the application of those technologies followed by the business model and then the business process and then the Six Sigma best-practice high-performance kata of the whole thing. Too often in direct marketing you don’t have time to institutionalize a process before the context of…
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New Products (Like the iPhone): Announce Early or Go for the Surprise Rollout?

I love when I find a resource that distills a common strategic question down to a few simple calculations. This article on doesn’t quite get to the paint-by-numbers status, but it does lay out a clear set of topics to consider when thinking about your product launch. Vaporware or surprise attack? So often your fortunes…
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BizDevGuy’s favorite hosting service

A basic website includes both Domain Registration and Hosting. Anymore, nearly everbody offers both in one form or another. 1&1: Very large, low-cost hosting, email and other services firm. Very scalable offerings and lots of extras to make it easy to get started. This is the host for this website. Click here for more information.…
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