COLLOQUY – Customer Loyalty, Rewards, and Retention

Sometimes you are involved with a product so engaging to so many people that customers find you and become dedicated to you on their own. From my experience, this requires a magic mixture of product design brand identity that satisfies all aspects of the customers’ pleasure centers (solves a problem well, I identify with the […]

Direct Magazine

We spend a lot of time learning new technologies and then the application of those technologies followed by the business model and then the business process and then the Six Sigma best-practice high-performance kata of the whole thing. Too often in direct marketing you don’t have time to institutionalize a process before the context of […]

New Products (Like the iPhone): Announce Early or Go for the Surprise Rollout?

I love when I find a resource that distills a common strategic question down to a few simple calculations. This article on doesn’t quite get to the paint-by-numbers status, but it does lay out a clear set of topics to consider when thinking about your product launch. Vaporware or surprise attack? So often your fortunes […]