Redesigning Product

If things are still slow for you, it’s probably a good time to rethink how you define product. I spend a lot of time with clients outlining the space between how they define their products and how their customers define their products.  Sometimes this has to do with real or …

Predictably Irrational

I find research in human behavior fascinating and constantly applicable to both the BizDevGuy consulting business but also to how I advise our clients.  Marketing, business planning and human resources are complex, if not tricky, because our models and understanding of human motivations and behaviors are, for the most part …

Manage your energy for a 20% benefit

As a long-time reader of Harvard Business Review, I have come to appreciate the wide range of material and approaches the editors present.  This recent article outlining a controlled experiment at Wachovia Bank provides great insight into the ways that traditional business practices can be combined with physical and mental …

Let’s learn again the Laggards Lose Out

Municipal WiFi was a good idea in 2000 and should have been approached as infrastructure to enable business as opposed to a business itself. This is an example of how capitalism impedes progress and development. If government had stepped in at the right time we would have been fully wired …

Direct Magazine

We spend a lot of time learning new technologies and then the application of those technologies followed by the business model and then the business process and then the Six Sigma best-practice high-performance kata of the whole thing. Too often in direct marketing you don’t have time to institutionalize a …